On the floor, Vevo appears like the straightforward solution to examine the “music video” field. However Comscore’s June 2025 information tells a distinct story.
A Few Information:
UPROXX and Vevo collectively attain 160M U.S. viewers
UPROXX reaches 145M (90%) vs. Vevo’s 102M (63%).
Almost half that viewers (46%) is incremental — and 79% of the incremental attain comes from UPROXX.
Translation: Shopping for Vevo alone means paying for an viewers you might already get via UPROXX, whereas leaving an extra 60 million followers who watch UPROXX however not Vevo off your plan.
Unique Entry
These aren’t simply any viewers. They’re followers of iconic artists like Bruno Mars, Dua Lipa, Ed Sheeran, Cardi B, and Linkin Park – artists UPROXX supplies entry to because the unique vendor of Warner Music Group’s official video catalog. Their official drops are those followers seek for first. Vevo can’t promote them.
Zoom out: each month, UPROXX Studios delivers over 12 billion video views and reaches 160M+ U.S. viewers throughout YouTube, Linked TV, and social. Greater than half (54%) of that occurs on Linked TV, placing your model on the most important display screen in the home.
Extra Than Adjacency
Because of this we constructed UPROXX in a different way. We don’t simply promote adjacency, we create cultural gravity. Our franchises like Visionaries, Sound + Imaginative and prescient, and Sound Test show it: artists aren’t simply expertise, their creativity touches each side of tradition, driving traits throughout music, fashion, leisure, wellness, journey, and past. They’re the unique influencers, they usually have an natural dwelling throughout all of our platforms.
In 2025, manufacturers don’t wish to purchase adjacency; they wish to assist create genuine cultural moments with artists who attain the followers who transfer markets: early adopters, tastemakers, real-time tradition shapers. That’s the viewers UPROXX reaches.
The catalog is powerful. The work is completed. The 60M incremental followers are already right here ready for you.
