Yeat Runs An Off-Kilter Carnival In His Psychedelic ’Put It ONG’ Video

Yeat Runs An Off-Kilter Carnival In His Psychedelic ’Put It ONG’ Video

The turnaround for Yeat’s new EP Harmful Summer season turned out to be fairly fast. After dropping the video for “Im Yeat” earlier this month, the unrestrained Portland rapper adopted up in comparatively brief order with the venture’s launch date announcement, simply two days earlier than it dropped. It’s out now, together with the Lyrical Lemonade-produced video for “Put It ONG.”

Directed by Cole Bennett, and in true Lyrical Lemonade style, the video takes a colourful aesthetic and runs it by a psychedelic filter, making it a virtually overwhelming visible feast. The video opens with a troupe of clown-faced ballerinas dancing open air, pulling again to disclose a whole carnival, which Yeat takes full benefit of. He rides curler coasters with the ballerinas, and shoots a pop gun for prizes, even subjecting one to the dunk tank.

Yeat’s collaboration with Lyrical Lemonade ought to come as no shock, as he was chosen as a headliner of the manufacturing firm’s rising competition, Summer season Smash, this 12 months alongside Younger Thug. His co-headliner Don Toliver seems on Harmful Summer season as a characteristic, as do BNYX, SahBabii, and intriguingly, FKA Twigs.

Watch Yeat’s “Put It ONG” video above.

Harmful Summer season is out now by way of Lyfestyle Company/Discipline Journey Recordings/Capitol Information. Get it here.