With his fourth studio album, God Does Like Ugly, peeking over the horizon, JID has gone again to one in all his favourite standbys: releasing a fiery freestyle to assist promote the challenge. He dropped “30” again in January 2024 and “31” in October, so after all, his newest is “32.”
The video opens with a scroll operating down his accomplishments over the previous few years: 3 Grammy nominations, 4.6 billion YouTube views, and cheekily, “greatest rapper underneath 100 years previous.” The remainder of the video options fuzzy VHS footage of his exploits on the soccer discipline (he performed two seasons of NCAA Division I soccer at Hampton College earlier than his rap profession took off). Funnily sufficient, do you know JID’s actual final identify is “Route?” You could possibly say he was born to ball — solely now, he does so in a unique enviornment.
Whereas JID has already launched two movies to advertise God Does Like Ugly — “Our bodies” and “WRK” — “32” doesn’t seem like an offical video for the album. As an alternative, it’s a part of a mixtape he’s releasing on the 4th of July as a prelude to the challenge titled GDLU Preluxe, introduced by JD Sports activities. Between JID and J. Cole, Dreamville stays on the reducing fringe of the overlap between athletics and music.
Watch JID’s video for “32” above.
God Does Like Ugly is due on 8/9 through Dreamville/Interscope. You could find extra information here.
